How we'll launch Google Search Ads for Fast Heal across Woking, Ashford, Ottershaw and Bagshot — what we're spending, what we're measuring, and what we'll need from you to go live.
Prepared for Fast HealMay 2026£2,000 / month
01 · Overview
What we're building
A focused Google Search Ads account designed to drive more phone calls and online bookings across all four Fast Heal branches. Built around the services that drive the most value, and the ones you've told us you want to grow.
£2,000
Monthly budget
9
Campaigns
4
Branches covered
2
Weeks to launch
02 · Measurement
What we'll measure
Two clear actions from potential customers. Every campaign is built and measured against these outcomes.
Phone calls to the branch
Booking enquiries or direct appointment requests, tracked per campaign and per branch.
Online bookings
Form submissions through the Fast Heal website, attributed back to the ad and search term that triggered them.
03 · Budget
How the budget breaks down
The £2,000 is split across nine campaigns, each targeting a specific service group. This structure lets us see exactly which services drive enquiries — and shift money toward the strongest performers each month.
Campaign
Monthly
Why this share
Private GP & Consultations
£350
Best margin service. Strong intent and predictable demand.
Blood Testing & Vitamins (Woking only)
£300
High-margin and a growth priority. Woking-exclusive service.
Travel Clinic & Vaccinations
£350
Strong demand and high search volume.
Ear Wax Removal / Microsuction
£200
Steady demand and a clear growth opportunity.
Driver Medicals (D4, HGV, Taxi)
£200
Specialist service with low competition.
IV Drips (Woking only)
£200
Woking-exclusive service.
Women's Health (HRT, UTI, Contraception)
£150
Smaller niches but useful for full-service positioning.
Men's Health (including ED)
£150
Discreet, compliance-sensitive — careful copy.
Brand Defence (Fast Heal searches)
£100
Ensures anyone Googling you lands on your site, not a competitor's ad.
Total
£2,000
Woking gets the larger share. Around 45–50% of total spend will flow to Woking-area searches. We handle this by giving Woking searches a small bid uplift rather than running separate campaigns for each branch — so every campaign benefits without us having to split it four ways and starve each piece of data.
Weight loss is held back for now. Google requires special pharmacy certification before we can advertise weight loss medications like Mounjaro and Wegovy. We'll start that application straight away — it usually takes 2 to 6 weeks. Once approved, we'll launch a dedicated Weight Loss campaign at around £350/month, drawn from whichever campaigns are underperforming at that point.
Blood Testing and IV Drips are Woking-only, so both run as campaigns targeting only the Woking area.
04 · Campaign structure
Inside each campaign
Every campaign is split into themed ad groups so we can match ad copy and landing pages to exactly what someone searched. Here's the target keyword list per ad group. See Ad Previews for the rendered ads.
phrase match — matches close variantsexact match — only the exact term
01Private GP & Consultations£350 / moTier 1
Private GP General19 keywords
private gpprivate gpprivate gp surreyprivate gp surreyprivate gp wokingprivate gp wokingprivate gp ashfordprivate gp ashfordprivate gp bagshotprivate gp ottershawprivate doctorprivate doctor near meprivate doctor surreyprivate gp appointmentbook private gpprivate gp consultationprivate medical consultationprivate doctor wokingprivate medical practice surrey
Same-Day Appointments15 keywords
same day gpsame day gp appointmentsame day doctorsame day private gpsame day private doctorurgent gp appointmentwalk in gpprivate gp todayprivate doctor todaysee a doctor todayemergency gpprivate gp same day surreysame day appointment surreyurgent care surrey privateout of hours gp surrey
Online GP12 keywords
online gponline gp consultationonline doctoronline private gponline doctor ukvideo gp appointmentonline prescription consultationprivate online doctoronline doctor uk same dayprivate prescription onlinevideo doctor appointmentremote gp consultation
02Blood Testing & Vitamins£300 / moTier 1Woking only
Private Blood Tests18 keywords
private blood testprivate blood testprivate blood test surreyprivate blood test near meblood test wokingblood test wokingblood test ashfordblood test ottershawblood test bagshotprivate blood test clinicblood testing clinic surreybook private blood testsame day blood testprivate health check blood testfull blood count privateprivate blood test ukwalk in blood testcomprehensive blood test surrey
private thyroid testthyroid blood test surreyprivate hormone testhormone blood test surreyvitamin d test privatevitamin d deficiency testprivate testosterone testprivate cholesterol testprivate liver function testprivate iron testmenopause blood testprivate cancer blood testprivate allergy testhba1c private testprolactin test private
d4 medicald4 medicaldvla d4 medicald4 medical near med4 medical surreyd4 medical wokinghgv medicalhgv medical surreyhgv medical near melgv medicalbus driver medicalpcv medicalprivate d4 medicald4 medical examinationbook d4 medicald4 formd4 medical certificatehgv driver medical surrey
Taxi Medical11 keywords
taxi medicaltaxi driver medicaltaxi medical near metaxi medical surreytaxi medical wokingprivate hire medicalphv medicaltaxi badge medicalcouncil taxi medicaltaxi licence medicalgroup 2 medical taxi
private uti treatmentuti consultationuti antibiotics privateprivate uti prescriptionuti treatment surreysame day uti treatmentuti clinicbladder infection private treatmentuti diagnosis private
private ed consultationed consultation surreyerectile dysfunction privateed treatment privateprivate viagra prescriptionprivate sildenafil prescriptioned clinic surreyprivate mens health clinicbook ed consultationdiscreet ed consultation
Men's Health Check10 keywords
private mens health checkmale health check surreyprivate testosterone testlow testosterone testprivate prostate testpsa test privatemale hormone testmale health screeningprivate male blood testandropause consultation
08IV Drips£200 / moTier 2Woking only · 7-mile radius
IV Drips General15 keywords
iv dripiv dripiv drip near meiv drip wokingiv drip surreyiv vitamin dripiv therapyiv hydration dripprivate iv dripvitamin iv therapyiv drip clinic surreybook iv dripiv drip woking surreyintravenous vitamin therapywellness iv drip
Specific Drips12 keywords
hydration dripvitamin c iv dripimmunity iv dripenergy iv driphangover iv driprecovery iv dripglutathione iv dripvitamin b iv dripnad iv dripbeauty iv dripperformance iv dripjet lag iv drip
Day 1 services launch immediately. Weight loss joins in Month 2 once healthcare certification is approved.
From Day 1
Private GP and same-day consultations
Blood testing and vitamin testing including B12 (Woking only)
Travel clinic and vaccinations
Ear wax removal / microsuction
Driver medicals — DVLA D4, HGV, taxi
Women's health — HRT, UTI treatment, contraception
Men's health and ED consultations
IV drips (Woking only)
Fast Heal brand searches
Added in Month 2 Subject to cert.
Weight loss consultations — Mounjaro, Wegovy
Requires LegitScript and Google healthcare advertiser certification. We start the application on Day 1 — typically 2–6 weeks to approval.
06 · Branches
How we'll cover the four branches
Each branch has its own targeted zone — generally a 5-mile radius around the postcode. Someone searching "private GP near me" from West Byfleet sees the Woking ad; someone searching from Chertsey sees the Ottershaw ad. The campaigns work seamlessly across all four branches without overlap.
Branch
Targeted area
Approx. share of spend
Woking
5-mile radius around GU21
45–50%
Ashford (Surrey)
5-mile radius around TW15
17–18%
Ottershaw
5-mile radius around KT16
17–18%
Bagshot
5-mile radius around GU19
17–18%
A note on Ashford: there are two Ashfords in the UK (Surrey and Kent), and we'll make sure we're only paying for clicks from people in your actual catchment.
07 · Differentiation
What sets you apart in the ads
The ad copy leans on the things that genuinely make Fast Heal different from Boots, Kingfield, MedExpress and May & Thomson. These show up directly in headlines and descriptions across every campaign.
Same-day appointments and walk-in availability
Free prescription delivery
Online consultations and e-prescriptions
Staff who speak English, Urdu, Hindi and Punjabi
Town-centre, professional clinical rooms
A friendly, fast service — already confirmed by your customer reviews
08 · Reporting
What you'll see in reporting
A monthly report — plus mid-month flags for anything urgent.
Monthly report
Total spend per campaign and per branch. Number of phone calls and online bookings from each campaign. Cost per call and cost per booking — so you can see the return clearly. The actual search terms people typed before clicking your ads. Recommendations and changes for the month ahead.
Mid-month flags
We'll also flag anything urgent during the month — a sudden cost spike, a disapproved ad, an unusually strong or weak service — rather than waiting for the monthly review.
09 · Timeline
Timeline to launch
From kickoff to live ads in two weeks.
Today
Begin LegitScript and Google healthcare advertiser certification applications.
Week 1
Site audit, conversion tracking setup, landing page review.
Week 2
Campaign build offline in Google Ads Editor, final review with you.
End of Week 2
Campaigns go live during business hours so the first enquiries land in-hours.
First full performance review. Weight loss campaign added if certification has been approved.
10 · Looking ahead
After launch
£2,000 a month is a starting point. After a few weeks of data, we'll know with confidence which services are bringing in bookings most efficiently. From there we can decide together whether to scale specific campaigns up, hold steady, or expand into other channels — Google Maps ads, retargeting visitors who didn't book, Meta Ads for local awareness — depending on what the numbers are telling us.