What the campaign does
When someone within about 12 km of Woking searches Google for phrases like "IV drip near me", "vitamin drip Woking", "Myers cocktail Surrey" or "IV hydration", FastHeal's advert appears at the top of the results, above the map and the organic listings. They click, land on the relevant drip page, and book online or call.
Search advertising only
We only pay when someone clicks, and we only show to people who are already looking for the service. There is no display advertising, no social media and no targeting of people by their health.
Catchment: Woking, Guildford and Weybridge
Woking and the surrounding area, plus Guildford and Weybridge. Not London. Someone searching from London will book a London clinic; there is no point paying for that click.
Which drips are advertised, and why not all of them
Google has strict rules for healthcare advertising, and the UK Advertising Standards Authority has ruled against IV drip clinics three times since 2023. FastHeal runs travel vaccines and the winter flu campaign through the same Google Ads account, so protecting that account matters more than any single IV drip. We have split the menu into three groups.
Advertised at launch With their own adverts
Each of these has its own keywords, adverts and landing page from day one.
| Drip | Price | Why it is safe to advertise |
|---|---|---|
| Hydration Drip | £80 | Licensed hospital fluids, no prescription-only ingredients, no health claims needed |
| Multivitamin Drip | £105 | Everyday nutrients at moderate doses |
| Myers Cocktail Currently "Energy Drip" | £130 | The best-known drip name people search for. The advert does not mention B12 because injectable B12 is prescription-only and Google does not allow it in ad text |
| The full menu page | from £80 | For general searches like "IV drip Woking" |
Reachable from the adverts
Immunity Drip, Calm Drip, Detox Drip, Double Detox Drip, Anti-Ageing Drip and Signature Drip. No keywords of their own at launch.
These contain prescription-supplied ingredients (glutathione, magnesium) and their names imply benefits that Google and the ASA treat as health claims. They appear as links under the main advert and on the menu page, so anyone who clicks can still find them. If the first month shows people searching for glutathione or magnesium drips, we add adverts for those in month two.
Not advertised on Google
NAD+ IV Therapy and the High Dose Vitamin C Drip.
Google prohibits adverts for "speculative or experimental" treatments and names biohacking as an example; NAD+ sits squarely in that category. Searches for "vitamin C infusion" are mostly people researching cancer treatment, which we do not want to appear against. Both pages stay on the website and will be found through normal Google search; they just will not be paid for.
What the adverts say
Google reads the adverts and the landing pages. So does the ASA. Every advert is written to describe what the drip contains, how it is given, who oversees it, how long it takes and what it costs. None of them promise an outcome.
What they say, repeatedly
- GPhC registered pharmacy
- Health screening included
- Prescriber consultation
- Private treatment room
- Woking town centre, near the station
- The price
What they never say
- "Boost your energy"
- "Support your immune system"
- "Detox"
- Any promised outcome or health claim
What the adverts will look like
These are mockups of how the adverts will appear. Google assembles each advert from a pool of headlines and descriptions and shows a different combination depending on what the person searched, so the exact wording varies. The previews show typical combinations.
Other elements that can appear
- A price list showing five drips with prices, which Google can show as a scrollable strip under the advert.
- Photos from the new image set (treatment room, hydration, a client in the chair), which Google can show beside the advert on mobile.
- The clinic's address and opening hours, pulled from the Google Business Profile.
- The phone number, shown only during opening hours so calls are answered.
What happens when someone clicks
They land on the specific drip page (not the home page), see the price, what is in the drip, how long it takes, who is not suitable, and two buttons: book online, or call.
Rewritten for Google and the ASA
The pages have been rewritten so that Google's reviewers and the ASA see factual descriptions rather than health claims, and so that anyone reading them understands this is a pharmacy service with proper screening, not a walk-in wellness bar.
Pages must go live first
The pages need to be live with the new copy before the adverts can be submitted. Google reviews the landing page as part of approving the advert.
Cost and what to expect
Proposed budget: £25 a day, roughly £760 a month, for a three-month test. There is no reliable data yet on how many people around Woking search for IV drips each month, so the numbers below are planning estimates. Google's own forecast tool will replace them before launch.
| Cautious | Optimistic | |
|---|---|---|
| Clicks per month | 170 | 300 |
| People who click "book" | 10 | 30 |
| Appointments actually attended | 5 | 15 |
| Advertising cost per attended appointment | £150 | £50 |
How we measure it
Google counts a "conversion" when someone clicks the book button. That is a signal of intent, not a confirmed booking, and we have seen elsewhere in the account that phone-call counts bear little relation to real appointments.
Cost to get one person into the chair
Each month we will match Google's numbers against the clinic's own booking records for IV drips and report the figure that matters: what it cost to get one person into the chair.
Which drips people booked
We will also report which drips people booked, so the decision to expand or stop is based on real demand rather than clicks.
Before we can launch
Once items 1 to 5 are agreed the campaign can be built and submitted within a week, and live the week after.
- Confirm the three-drip launch scopeAnd that NAD+ and high-dose vitamin C stay out of paid advertising.
- Decide whether to rename the drips"Energy Drip", "Immunity Drip" and "Detox Drip" are the exact names the ASA ruled against in 2023. Renaming to "Myers Cocktail Drip", "Vitamin C and B Complex Drip" and "Glutathione Drip" removes that exposure and makes month-two expansion straightforward. The adverts work either way; the website headings change if you rename.
- New website copy signed off and publishedSigned off by the superintendent pharmacist, then live before the adverts are submitted.
- Confirm the two promises in the advertsSame-week appointments and the free ten-minute pharmacist chat.
- Confirm the £760 monthly test budget£25 a day for a three-month test.
- Tell us whether FastHeal offers B12 injections as a separate serviceIf yes, it needs its own review; if no, we keep blocking those searches.
- Send the GPhC premises registration numberSo it can be added to the website footer, which Google's reviewers look for.